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NIKE AIR MAX 95OG NEON, 2020
NIKE air max 95OG


     This video is local collaboration project with NIKE Korea, particularly NIKE SNKRS HONGDAE︎︎︎ store.
     The video express the revival of retro design from 1995.The frames are rapidly changed from 1995 to 2020 to express “re-release.”
     And each part of the scenes deliver the colour, the “retro” vibe of air max 95og neon, with an idea of ‘a runner’s high’ visualization using thermography & VCR graphic mood. 


@NIKE SNKRS HONGDAE


     The store is symbolic landmark for Hongdae, which is known as the most young and artistic neighborhood in Seoul, because of the existence of HongIk University in this region.
     This characteristic makes street sub-cultures highly developed in front of Hongdae street. As an undergraduate student of HongIk art university, I participated on this industry-academic project for re-release of an iconic shoes.
     My final video played at this store
during the promoting period.
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